- Lepas debuts in Italy at the Turin Motor Show with L8
- The Lepas L8 will be available with a Super Hybrid plug-in engine, guaranteeing a range of over 1,300 km and incredibly low fuel consumption.
- Lepas can count on the leadership of the Chery Group, which for 22 years has been the largest exporter of new energy vehicles from China with over 17.44 million customers worldwide, 5 million vehicles exported in total and a commercial presence in 44 countries and 9 regions
Following the brand’s global debut in April, Lepas is reaching another important milestone, continuing to strengthen its international presence with a European premiere at the Turin Motor Show. Building on Chery’s 22 consecutive years of leadership in exporting new energy vehicles from China and the trust of more than 17.44 million customers worldwide, Lepas is accelerating its expansion in the global market, clearly positioning itself as the “preferred brand for a stylish and dynamic life”.
The name Lepas blends “LEAP” and “PASSION”, symbolizing agility and vitality while reflecting the quest for elegance and passion. The brand’s philosophy is rooted in a deep understanding of modern urban elites, individuals who have to juggle their personal, family, and professional responsibilities and who are looking for a lifestyle defined by aesthetics, value, confidence, and self-expression. For them, a vehicle must not only meet their everyday mobility needs, but must also embody their personal taste through design.
The brand proposition “Drive Your Elegance” is Lepas’ direct response to this aspiration. It conveys the idea that a car can represent an extension of one’s status. Lepas adds elegance and sophistication to life, giving drivers a sense of mastery of their journey. “Drive” goes beyond simple transport, representing safety and control over life, career and passions, while “Elegance” emphasizes beauty, refinement and taste.
This vision comes to life through Lepas’ design philosophy, Leopard Aesthetics, which aims to transform luxury cars from “cold cars” to “essentials of an elegant lifestyle.” Inspired by the agility and natural curves of a leopard, the Leopard Aesthetics design philosophy blends dynamic lines with graceful proportions, achieving a perfect balance between power and sophistication. The flagship L8 SUV embodies this concept with an aerodynamic silhouette, distinctive vertical headlights and a rounded grille. Its design captures the raw energy of a running leopard while maintaining an elegant presence.
As a key pillar of the Chery Group’s globalization strategy, Lepas enjoys a solid foundation. The Chery Group, ranked 233rd on the Fortune Global 500 and the fastest-growing automaker on this year’s list, surpassed 5 million vehicles exported overall, becoming the first Chinese brand to reach this milestone. Supported by eight global R&D centers, a presence in 44 countries and nine regions, and a comprehensive global sales and service network, Lepas has strong technical, product and commercial capabilities.
From a technological point of view, the Lepas Super Hybrid system achieves a thermal efficiency of 44.5%, positioning itself among the world leaders. Featuring a Super Hybrid plug-in engine, Lepas L8 guarantees a range of over 1,300 km and incredibly low fuel consumption.
Its intelligent cockpit combined with the ultra-spacious cabin, active noise reduction system and attention to detail ensures a high-end experience for all passengers.
As for products, Lepas will launch five new models within three years, covering the main mainstream segments. In the second quarter of 2026, the stylish L8 SUV will debut, followed by the L6 and L4. Guided by the localization principle “In somewhere, For somewhere, Be somewhere”, Lepas aims to create 1,200 stores worldwide and reach 500,000 units sold per year, offering premium mobility experiences to users around the world.
At the upcoming Chery International User Summit 2025, which will be held in October, Lepas will present its latest achievements in terms of products, technology, brand and ecosystem and will collaborate with global partners to open a new chapter in elegant mobility.
